ABSTRACT

This summer Soundscan, a computerized scanning system, changed Billboard magazine’s method of counting record sales in the United States. Replacing a haphazard system that relied on big-city record stores, Soundscan measured the number of records sold nationally by scanning the bar codes at chain store cash registers. Within weeks the number of computed record sales leapt, as demographics shifted from minority-focused urban centers to white, suburban, middle-class malls. So it was that America awoke on June 22, 1991, to find that its favorite record was not Out of Time, by aging college-boy rockers R.E.M., but Niggaz4life, a musical celebration of gang rape and other violence by N.W.A., or Niggers With Attitude, a rap group from the Los Angeles ghetto of Compton whose records had never before risen above No. 27 on the Billboard charts.