ABSTRACT

Holding big business democratically accountable-this is the raison d’être of the new anti-corporate movement which has turned the market into a political battleground. This chapter explores the role played by the internet in the targeting of corporations. A number of popular anti-corporate websites are analysed and the following questions addressed: Which kinds of goals are pursued? Which types of organizations and groups run anti-corporate websites? Who are those who are targeted? How are the special functionalities and features of the internet utilized? Which types of organizational strategies do the websites reflect? How are websites linked to other websites?