chapter  2
32 Pages


Quixotic as it must have seemed, in 1982 an optimistic Governor Rudy Perpich embarked on a quest to bring the Super Bowl to Minneapolis, creating the Minnesota Super Bowl Host Committee to help fulfill his mission. He appointed Marilyn Carlson Nelson, daughter of travel industry mogul Curt Carlson, and senior vice president of Carlson Holdings, Inc., to chair the group. Nelson assembled a team of politicians and CEOs who shared the governor's dream to sell Minnesota to the NFL. Together they vied for the chance to bring home the nation's premiere promotional vehicle, and with it an opportunity to catapult Minnesota into the national spotlight.