chapter  9
14 Pages

Virtual Capitalism

Wired intends to profit from the Internet. And so do a lot of others. "People are going to have to realize that the Net is another medium, and it has to be sponsored commercially and it has to play by the rules of the marketplace," says John Batteile, Wired's 28-year-old managing editor. "You're still going to have sponsorship, advertising, the rules ofthe game, because it's just necessary to make commerce work."