ABSTRACT
Chubut Province, in the Patagonian region of Argentina, is the site of a robust Welsh diaspora community that was established in 1865 and now serves as a popular tourism destination for Welsh tourists seeking to experience the Welsh language in its pure form, spoken in the streets of the historically Welsh towns. The Welsh language has become central to a heritage narrative that recalls an idealised (though never truly realised) past where Welsh was the dominant language. This narrative has been the foundation on which the reverse-diaspora tourism market in Chubut has been built. The chapter highlights the intricacies of these linguistic and cultural revitalisation efforts and outlines the perceived benefits for the Welsh diaspora and the Welsh homeland communities.
