ABSTRACT
Museums can invite, or entice, visitors to come and experience the heritage of a country or its people. The focus of this chapter is an examination of the Museum of Occupations in the Republic of Estonia, and more specifically the introduction of an offsite attraction, the Forest Brother Bunker. The aim is to better understand how this attraction has been used, both to serve as an additional source of Museum revenue and also to further entrench the brand image of the Occupation Museum as the leading authority on Estonian heritage that was shaped during the period of Soviet occupation from 1944-1991.
