ABSTRACT

There has hitherto been virtually no research on cruise passengers’ space/time behaviour on shore and no focus at all on heritage in relation to the huge, growing, and specific demands of the cruise industry. The research on which this chapter is based concerns the ‘creation’ of heritage sites and heritage tourism experiences in cruise ship destinations and the ways in which this ‘creation’ is reflected in the publicity materials of shipping lines and the onshore activities of cruise passengers. The methodology is autoethnographic, employing participant observation, informal interviews with passengers and the keeping of personal diaries, alongside formal interviews with senior staff. The chapter presents examples from nine different cruises between 2014 and 2017.