ABSTRACT
This chapter focuses on the historical development of heritage tourism. It offers a differentiation between the value of heritage for tourism and the values of heritage tourism by recounting the adventures and comments of an American traveler whose clever writing delineates the transition to tourism across Europe and the eastern Mediterranean. Historic preservation in the US started with grassroots efforts that, by the 20th century, led to the national government's encouraging, facilitating, and ensuring preservation. Neoliberalism encourages governments to treat material heritage as a commodity that provides an economic value. Many efforts by heritage scholars consider the value and values of heritage for contemporary society, economics, and political engagements, through academia or national and international organizations. A community's concern for its heritage and the educational potential of heritage versus the possibilities for financial resources and expansion of infrastructure—that seems the range between values and value for tourism to a place.
