ABSTRACT
Engaging twenty-first century college students to study the most popular contemporary musical group of the twentieth century has to be a multidisciplinary endeavour. Even a narrow literary focus such as ‘The Rhetoric of John Lennon’s Lyrics’ would lack context without also examining the socio-political aspects of Lennon’s life and times. In the same vein, a course about the business aspects of the Beatles must also examine the sixties, the analogue recording technology of the era, and, of course, the group’s artistry. Recognising this interplay of disciplines and drawing on faculty experts from across Syracuse University were key to the course’s success as the ultimate music industry case study.
