ABSTRACT
When the American business man has downec his chicken à la King at the Chamber o; Commerce dinner, pushed away his apple pie à la mode, and settled down to the oratory—that is, when he settle down to talk about himself—he still makes noises like an independent en trepreneur, preferably a small one, best still a newsboy with his own papei route. He has gotten where he is by honesty, by working hard at letting no one tell him how to run his own business, by saving his money bu meeting his payroll, by using his horse sense even if it means flying by the seat of his pants, by taking risks that are never gambles. If he sue ceeds his success is both personal and moral; equally, if he fails his failure is also personal and moral. In short, he talks as if he still fol lowed the Protestant Ethic, a rugged individualist out of Poor Richard’ Almanack.
