ABSTRACT
Your Personal Brand Narrative is yours and yours alone. It belongs to no one else. It is the culmination of what your Personal Brand is to become. The essence of the narrative is to make your Personal Brand as compelling and interesting as humanly possible, without going 'off piste' and getting carried away. Therefore, it is essential that it needs to be aligned with your CV, for your narrative is what defines the listeners' opinion of your brand. This may sound self-evident, but often it is not. You need to get used to being able to talk through your narrative in such a way that captures the spirit of your brand and your experience to date. The idea is that it is a narrative, thus it has to flow seamlessly from stage to stage, at each stage underlining core basics.
