ABSTRACT
Online content is a great driver, reinforcement, and highlighter of your Personal Brand. Good content complements, supports and endorses your Personal Brand and its uniqueness and diversity. Twitter essentially has two key characteristics: it is all in real time and it can elicit very fast responses. Twitter is a global phenomenon and has had a huge social and political impact since its launch in 2006. It has enabled revolutions, giving a voice to people demonstrating during the Arab Spring, often to the displeasure of their ruling regimes. Facebook has established itself in a very short time as being the must go-to social networking site for many people. Facebook has become the kernel of the digital ecosystem. YouTube is a site that can hold significant opportunities for anyone with an appealing Personal Brand. The advance of YouTube has been a force of nature and for those with a Personal Brand, such people as Zoella can be a useful lesson in self-promotion.
