ABSTRACT
This chapter covers metonymy, synecdoche, and personification. Metonymy is a type of metaphor where something associated with the object of comparison is substituted for the object, as in “the White House said” instead of “the President said.” Synecdoche substitutes a part of something for the whole, as in “I earned another dollar today,” instead of “I earned my salary today.” Personification speaks of an inanimate object as if it had human attributes, as in “the ship struggled through the storm.” Style Check 9 discusses freshness in writing and the need to avoid stale metaphors and stale language. Define Your Terms asks students to define each of the rhetorical devices discussed in the chapter and to provide their own examples of each one. It’s in the Cloud asks students to research who the rhetorician Quintilian was and his contribution to the field. Salt and Pepper 9 covers euphemism and its proper and improper uses. The chapter ends with a Review Questions quiz and Questions for Thought and Discussion, asking students to think about some of the ideas discussed in the chapter.
