ABSTRACT
Memory would be like a vast library without a catalogue. Associations give some information about which part of the memory we should be looking in, and the more associations there are, the more specific the search can be. Associations may come from any direction and from any sense. The more associations we make when learning material, the easier it is to remember that material. Indeed, so powerful is the role of association that almost nothing will destroy it. The environment in which the learning takes place provides very important associations. The phenomenon of subjective organization suggests that it is not the repetition itself that is helpful for memorizing, but that through repetition the mind is constructing patterns and imposing its own organization on the material. In addition, the repetition gives the mind a chance to make associative links where associations are not already obvious.
