ABSTRACT
This chapter explores how did tennis recover from the war, new opportunities and challenges presented themselves, the role did tennis play for those who were recovering personally and collectively from the war. It also examines how the Lawn Tennis Association (LTA) attempt to rekindle growth, stimulate talent development and enhance performance standards, and with what overall results. Tournament entries peaked in 1950 at 14,309 amidst changing conditions. Small tournaments tended to survive because they catered exclusively to local players who were loyal and had no realistic ambitions of competing in the bigger arenas; they offered small prizes, paid no expenses, and were supported enthusiastically by local residents and club members. Britain's post-war efforts to provide moral leadership, define on-court behavioural etiquette and form national and international policy reflected a sustained sense of ordained leadership. The democratisation of tennis in this period was a widespread phenomenon, and it brought changes to the commercial structure of tennis.
