ABSTRACT
Most firms recognize that improvement in manufacturing depends on two components. The first component, which is technological, involves altering the structure of the mode of production. The second, in the workplace, involves improving efficiency without changing the structure of production. In the factory milieu, production is often seen as the abandoned child of management. If a production unit's primary role – producing goods – is visible, then its secondary role – producing improvement – should likewise be visible. The principle of making a continuous-improvement indicator dependent on quantity instead of on profitability constitutes a sharp break with the traditional economic approach. The quantity of ideas, instead of their intrinsic merit, makes it possible to attain the critical mass for natural expansion of progress. Visual communication's effectiveness is attributable to the fact that it contributes to development of a coherent image of the world.
