chapter  2
13 Pages

A history of television

In the past the television industry has frequently failed to foresee where lay commercial success and where financial ruin. The history of the industry is littered with accounts of those who failed to anticipate new markets, who anticipated markets which did not materialize, and who failed to see the effects on their industry of new entrants using different methods. Television history is very much a case study in the law of unintended consequences. Notable examples of the industry's failure to see where the future lay include the following.