ABSTRACT
Cultural festivals can assist local communities in showcasing cultural attributes and can offer the chance to strengthen a sense of identity. The Pasifika Festival, held annually in Auckland, New Zealand, is a celebration of the city’s Pacific Island communities. Drawing on audience and stallholder surveys, and interviews/meetings with festival organizers, this article provides a multiple stakeholder perspective on the festival experience and what it means to those who are part of it. The article also addresses the important question of how to conduct robust, cost-effective research in large festival settings, focusing on the use of online survey tools.
