ABSTRACT
This article is a report from a research project where we investigate how entrepreneurship
begins to change the way of life in a region (Anderson, 2000; Steyaert & Katz, 2004). In
this article, we use an illustrative case to discuss this change in terms of how two returning
entrepreneurs revitalized a region and how local stakeholders coped with this influence. In
this process, we emphasize the entrepreneurs’ ambition to embed their business in the
region as well as the local stakeholders’ effort to translate this same action.
