chapter  2
19 Pages

Elements of Sustainable Leadership

How can Honeybee leadership be recognised? In her book Leadership for Sustainable Futures, Gayle Avery identified 19 specific elements that characterise Honeybee leadership philosophy. She showed that how Honeybee firms handle these elements is diametrically opposed to the tough, ruthless, asocial and profit-at-any-cost Locust philosophy. Sustainable Leadership builds on Avery’s work, exposing four more practices that drive long-term organisational performance: staff engagement, self-managing employees, trust and valuing employees. We show how all 23 elements contribute to the competitive advantage of a Honeybee firm, and make the business case for implementing these practices. The aim is to provide guidance for those enterprises seeking to become more sustainable.