ABSTRACT

In America we have the long-standing tradition of the road show, a traveling cavalcade for entertainment, religion, sales, and education. For the last two hundred years, Chatauqua speakers, opera singers, and circuit riders have brought culture to the hinterlands, connecting the more rural areas with the East Coast cities and with Europe, if even for a brief time. As America has become more sophisticated, so have the road shows. Now they are tailored for specific professional audiences. There is still a freshness and immediacy, even in this age of electronic communication, to seeing an artist or expert with a gathering of the community.