ABSTRACT
In the how and why of users participation in and with social media were addressed, it is worth spending a while considering which social media platforms are the most popular. At the time of the report as this book was being submitted for publication Twitter was not commenting on the statistics presented Around the same time as the Twopcharts report came out, two other social media players seemed to be addressing the issues that were surrounding Twitters numbers. Although it initially caused some consternation for its account holders because their follower numbers went down overnight, Instagram removed inactive accounts from follower and following lists. Any subsequent changes in how digital marketers will use the microblogging giant effectively will at least create work for those who offer advice on how to implement those changes. At the same time, there were unconfirmed reports that Twitter was testing the replacement of the term retweet with share.
