ABSTRACT
In this chapter, the author focuses on the prior experience and knowledge of Henrik Thorning as an important part of the context of the basic narrative. She describes the development of the plastic industry in Denmark in general and the composites industry. The author discusses Henrik Thorning's professional background, first in technical sales in Dukadan and then as head of technical development in Jotun Denmark. She places the experience of Henrik Thorning in the context of the plastic industry in an attempt to show that he worked at the forefront of the innovative development of the industry, granting him knowledge of the products and production methods, experience with developing both, and good entrepreneurial resources. In the publication produced for the twenty-fifth anniversary, the image of environmental benefits of Fiberline's production process is also stressed as one of Henrik Thorning's motives for choosing pultrusion as the founding idea of his company.
