ABSTRACT
In this chapter, the author discusses the influence of Fiberline's self-conception on the productive opportunities the company saw and the decisions it made to take advantage of these during its development from circa 1985 to the middle of the 1990s, a period when growth finally took off. She also discusses diversification suggested by Penrose as a potential path of growth. The basic narrative constructed the overall opportunity Henrik Thorning saw in founding the company: his vision. The author focuses instead on how Fiberline sought to take advantage of the more specific opportunities the company saw in the course of its operations. Using a concept from Penrose, it may be said that Fiberline's technological base was and is the process of pultrusion. Processing the profiles is an example of how Fiberline saw a productive opportunity in diversifying inside its own technological base by offering not more product lines but rather more functionality to the existing product.
