ABSTRACT
Theories of intercultural communication split into two main paradigms: Static culture and dynamic culture. The former school of thought is more dominant with the classic work of Hofstede. The advantage of seeing culture as stable is that it gives us the idea that behaviors can be predicted, hence, reducing ambiguity and variability when businesses decide to go international. From evolutionary point of view, to fulfill the role of survival strategies, a practical culture can’t be static. A culture would generally follow a pattern of change as described in the previous section that is concerns are stable, values change according to contexts, and outward expressions change the fastest of all. Globalization and the interconnectedness of multicultural societies also act as powerful drivers for cultural change, such as the case of Canada, Japan, and Morocco, where collectivistic values have been changing over time.
