ABSTRACT

The main aim of this chapter is to examine the ways in which Facebook has served as means for feminist expression, claim making, coordination, and mobilization in the complex and multifaceted context of the Women2Drive campaign in Saudi Arabia.

Consequently, analyzing the dynamics of the campaign and the way it unfolded over Facebook was pursued for the sake of providing valuable insights into the arrays of meanings and discursive practices that emerged and manifested themselves online.

By doing so, my intention is to shed some light on the local appropriations and online practices that occurred through Facebook in relation to the campaign, and examine the role of Facebook in affecting how Saudi Arabia’s contemporary feminist movement is being portrayed transnationally, nationally, and locally.