ABSTRACT

This chapter provides a process of cyber-ethnography and analysis of conversations or textual analysis, how identities are formed, and cultural norms constructed during conversations in online spaces where physical attributes such as the physical presence of a person, an image, or a voice are missing. It explores how people from different parts of the world, perhaps from different linguistic, ethnic, and cultural groups, identifies and creates an image of outsiders who write about India, such as Katherine Boo. The chapter examines how they perform and negotiate their own identities while challenging, debating, or agreeing with other virtual participants in online chat/comments. It explains the key themes that emerge from these online discussions and discuss how these narratives help understand the performance of cultural identity in virtual intercultural settings. The most interesting motive discourse focused on a discussion on neo-liberal agendas and Left-Liberal agendas.