ABSTRACT
The former can range from ethnographic studies to lab-set experiments or from large-scale real-life intervention studies to simple focus groups, and so on. Intervention study designs are characterized by the fact that researchers deploy a certain type of intervention at some point throughout the study. The convenience sample of the study is composed of 194 undergraduate students from the University of Aarhus, Denmark. Empirical investigations on sustainable behaviors represent a mare magnum where different methodological approaches and statistical techniques coexist. Since the phenomenon to be investigated is the spillover effect, and the empirical setting is that of sustainable behaviors, an apt intervention might consist in encouraging individuals to perform a given pro-environmental behavior more often than usual. The focus of the project is sustainable consumer behavior and, more specifically, how behaviors in different domains are interrelated.
