ABSTRACT
According to A. Y. Lewin et al. who advance a routine-based theory of absorptive capacity, the overall effectiveness of absorptive capacity is determined by the extent to which organizations develop processes that address routines, both at the organizational level and the individual practiced routines. This chapter looks at some reports that shed light on what organizations—largely business enterprises—have to do in order to leverage data analytics successfully. Higher education institutions are cognizant of the potential value of analytics to improve organizational performance. As a result, at least two leading ideas and communities—educational data mining and Learning Analytics (LA) —have emerged on the scene. The chapter proposes that potential capacities can be subdivided into two specific ones—the acquisition of knowledge and the assimilation of knowledge. Realized capacities, relate to the transformation of knowledge and the exploitation of knowledge. In the context of LA, transformation can be thought of as the ability to develop existing knowledge by fusing it with new knowledge.
