ABSTRACT
The research presented in this book was motivated, in the main part, by two principal factors: (1) a belief in the necessity to protect the environment we inhabit through the minimisation of our usage of the planet’s natural resources and (2) an interest in the ability of a particular theoretical taxonomy to both describe human behaviour and cognition, and to inform system design. The combination of these two motivational forces (alongside a number of other less significant, yet nonetheless important influences) guided the overarching focus of the research presented in the coming pages: the encouragement and support of eco-driving in the private road vehicle.
