ABSTRACT
This chapter leads off by contending that people are complex, and despite shared similarities and differences, we should be cautious to not categorise all women, or coaches, as members of homogenous groups. The chapter focuses on describing and analysing the lived experiences of women strength and conditioning coaches in light of the related research on gender, identity and diversity in strength and conditioning. In spite of gendered stereotypes, the chapter suggests that athlete preferences for strength and conditioning coaches do not appear to be gendered. The chapter notes individual, organisational and social implications of gender biases and recommends enhanced diversity and inclusivity, and ultimately a host of desirable outcomes. We all share in producing and minimising or removing barriers like sexism and systems of oppression, and like a good ally, all strength and conditioning coaches should advocate for women coaches, and others from traditionally underrepresented or marginalised groups.
