ABSTRACT
In order to interpret the impact of the Canada–US Free Trade Agreement on the strategies of MNEs, we need an analytical framework that can incorporate factors particular to the firm as well as to the country. 1 In the first chapter we already argued that a firm’s potential competitiveness depends upon its firm-specific advantages (FSAs). These FSAs refer to the core skills and know-how of a company, i.e. its distinctive competencies.
