ABSTRACT
This chapter outlines the steps involved in actually putting together plans for improvement. Locking in on a problem occurs when we entertain doubts about the status quo and formulate specific criticisms. Brainstorming, on the other hand, is our response to having locked in on a problem; essentially it involves coming to terms with reality. The act of locking in on problems sows the seeds for improvement; strict separation of observing and brainstorming is an invariable condition for generating many improvements. During the brainstorming stage, we come up with the means of responding to goals. Since a single goal or end can have a number of means associated with it, numerous ideas can undoubtedly address a single observed problem. Brainstorming, in which various ideas for improvement are proposed, is a creative process, while judgment, in which specific aspects of ideas are rejected, is a critical process.
