ABSTRACT
W hereas most social cognition research interested in the processing of social information has implicitly presumed that the investigated processes are more or less the same across different types of content, there is also a tradition of approaches that have recognized the importance of content (cf. Dunning, 2004). Based on Asch's (1946) classic finding that certain traits are more central than others, Reeder and Brewer (1979), for instance, demonstrated that content pertaining to morality receives a higher weight in social judgments than content pertaining to ability.
