ABSTRACT
The man who wishes to persuade people will not be negligent as to the matter of character [ethos]; no, on the contrary, he will apply himself above all to establish a most honorable name among his fellow-citizens; for who does not know that words carry greater conviction when spoken by men of good repute than when spoken by men who live under a cloud, and that the argument which is made by a man’s life is more weight than that which is furnished by words?
