Planned Change in Organizations and Organizational Development in the 1990s

“Hoogovens [Dutch Steelworks] smouldering with ambition” Hans Buddingh reports with a sense of appropriate imagery in NRC Handelsblad of 10 April 1991. He continues: “The steel giant from IJmuiden hardly ten years ago a symbol of industrial depression experiences a cultural revolution: with Japanese management techniques top management tries to increase performance. Keywords are: efficiency, quality, and productivity.”