ABSTRACT
Throughout this book, we have considered many concepts and suggestions for marketing to managed care in a variety of ways. The purpose of this chapter is to pull all of that together into a nine-element marketing plan which has three purposes. It is designed specifically for psychotherapists. It is targeted to the managed care marketplace. And it is designed to be molded by you to fit yourself, personally. The nine elements are:
A personal priorities analysis,
A competitive analysis of the field,
A competitive analysis of the local competition,
A revenue, time, and energy budget,
A business goals statement,
Strategies for competitive positioning,
A mission statement,
Tasks for implementing the competitive positioning and for reaching the goals, and finally
A time-line for reaching those goals.
