ABSTRACT
This chapter explains about outline of the contribution of discourse analysis in social psychology and linguistics to understand racism as a discursive ideology. The crux and focus of discourse analytic approach to the language of prejudice is aptly described by Michael Billig: one seems to be profitable to relate prejudice to language, for the possession of linguistic skills as a necessary condition of prejudiced beliefs. Linguistic and social psychological discourse-analytic studies of racism not only concerns with the identification of discursive strategies or resources people use to express or discount prejudice and offers a reinterpretation of the notion of 'ideology'. Discursive psychologists emphasize the primacy of social and discursive practices as a consequence, to focus on conversational interaction in interviews or natural settings, or documents of various kinds. Social psychologists concerns with explicit and implicit measures of prejudice reluctant to deal with actual conversational interaction, prefers to explore prejudiced attitudes in experiments, questionnaires, or implicit measures.
