chapter  1
29 Pages

Strategy and strategic objectives for tourism, hospitality and event organizations

Introduction and chapter overview Strategic thinking and strategic management can be viewed as the most important activities undertaken by any business or public sector organization. Strategic decisions are the key decisions which have to be taken by any organization; and from the strategic decisions which establish the framework, a series of more detailed operational decisions can be made. How skilfully these activities are carried out will determine the eventual long-term success or failure of the organization.