Tourism, hospitality and event organizations: the products and markets context
Introduction and chapter overview So far in this part of the book in relation to THE organizations we have analysed the operational aspects, human aspects and financial aspects of organizations in Chapters 3, 4 and 5 respectively. This chapter examines the final part of the functional aspects of the organization – products and markets. The way in which an organization relates to its markets is one of the most important aspects of competitive strategy. The idea of a market as a place where buyers and sellers come together can apply to both inputs and outputs. Product markets are those in which an organization competes for sales whilst resource markets are those in which an organization competes for its resource inputs.