chapter  9
13 Pages

SWOT analysis for tourism, hospitality and event organizations

Introduction and chapter overview The previous chapters have covered the internal analysis of organizations (Chapters 3-6) and the external environment which organizations face (Chapters 7 and 8).

It is important to bring all the analytical work together in one place so as to provide a summary and to provide a firm foundation for the next stage – formulating strategy. This work provides an opportunity to summarize the previous analysis in the form of a SWOT.