chapter  15
18 Pages

Strategy and tourism, hospitality and event organizations: theory and practice

Introduction and chapter overview This is the concluding chapter of the book and brings together a number of themes. Throughout the book we have considered both theoretical concepts relating to strategic management and THE, and stressed the linkages between the two. Practical applications and examples have also been provided. This chapter summarizes some of the theoretical themes covered in the book and provides a practical summary of what factors might be considered in presenting a strategy and what the ‘finished product’ might look like.