ABSTRACT
People often make conscious efforts to avoid being influenced by experiences they have had. In some cases, they attempt to forget the experiences, or, at least, try not to think about them. When this is impossible, they try to compensate for biases in judgment and behavior that their experience-related knowledge might have produced. However, people are not always successful in these attempts. For one thing, they are often unaware of the factors that affect their behavior (Bargh, 1984, 1994, in press; Nisbett & Wilson, 1977; Wilson & Brekke, 1994). And even when conscious of these factors, people cannot always estimate accurately the magnitude of their influence.
