ABSTRACT
In the late 1960s, Child's (1968) influential chapter in the Handbook of Personality Theory and Research raised the study of "personality in culture" to the status of a major field of personality research. Unfortunately, as we believe, the potential of this kind of work has largely slipped from view. The study of personality is flourishing, and cross-cultural research is burgeoning, but research that combines these two interests has been relatively sparse and scattered in recent years. This volume brings together a selection of what is new and interesting in cross-cultural study of personality; our goal is to reestablish the value of examining personality in a cross-cultural context.
