ABSTRACT
When discussing major changes in society in the past half-century or so, there is a tendency to emphasize technological progress, particularly in the fields of computing and communications, with cheap air travel and increased motor transport coming close behind. Another massive social change is the rapid global growth of commercialization and consumerism. Clearly, this is closely bound up with the technological advances which have extended and improved the channels and modes of discourse from slowly diffused word of mouth and print to include instant electronic access, more rapid printing methods and digital photography, providing not only improved means for accessing markets but also new products to sell there.
