chapter  5
10 Pages

Mapping Your Success: Marketing Plans and Specialties

D The Marketing Plan Marketing involves a process that begins with an analysis of your needs and the market's needs, moves toward goal setting based on current and future projections; and results in a plan for implementation. In other chapters we look at personal traits and an individual's uniqueness in the marketplace. You can integrate this data with basic marketing principles to develop a marketing strategy specifically designed for you.