Alcohol in Emerging Markets: Identifying the most Appropriate Role for the Alcohol Beverage Industry 1

When the International Center for Alcohol Policies (ICAP) was first established, its sponsors agreed on a number of basic principles. ² One of those principles was that "alcohol policies need to be based upon an objective understanding of available research on alcohol use and misuse, and should aim to create a reasonable balance of government regulation, industry self-regulation, and individual responsibility."