ABSTRACT
This book provides an occasion—none more fitting—for taking stock of the advance in our understanding of thematic apperceptive measurement of motivation. In the spring and summer of 1947, the effects of experimental arousal of hunger (Atkinson & McClelland, 1948) and of motivation to achieve on the content of thematic apperception were discovered (McClelland, Clark, Roby, & Atkinson, 1949). In the winter of 1977, the results of the first computer simulations of thematic apperceptive measurement of motivation were published (Atkinson, Bongort, & Price, 1977). A lot happened in between to establish the general validity of this method of investigating human motivation.
