ABSTRACT
After carefully reading and engaging with the tasks and activities outlined in this chapter, you should have a better understanding of: ● what society understands by culture ● some of the various classifi cations that help with our understanding of
different aspects of culture ● cultural differences that make organisations unique ● differences between the managerial perspective and the social science
viewpoint of cultural change ● reasons why organisations experience change and the diffi culties
associated with implementing change ● how to apply Lewin’s and Kotter’s techniques to assist in the change process.
