ABSTRACT
In social marketing, the parties that assist the agency promoting a program consist of other agencies, various community organizations, the mass media, and a variety of key individuals and groups performing personal or word-of-mouth communication roles. These parties must be appealed to at the same that they function in the channel, alternatively called the system, network, or family of channel elements. An important function of the channel is to ensure that the product offering is available at a time and place convenient to consumers. In fact, the distribution process is referred to as the "place" component of the marketing mix. Place is a measure of whether and to what extent the product will be accessible to the customer. Marketing channels can provide a wealth of information about the institutions involved in the process, their roles and functions, and the quality of their performance.
